Fractivo blog: AWS partnerships, Marketplace and co-sell
Field notes for software companies on AWS Marketplace, AWS Competencies, ACE opportunity quality and co-selling with AWS.
- AWS re:Invent 2026: How Software Companies Should Plan the Week
Plan AWS re:Invent 2026: key dates, venues, shuttles, rides, food and packing, plus how software companies should prep for AWS meetings.
- AWS Foundational Technical Review (FTR): How to Pass It in 2026
How the AWS Foundational Technical Review works in 2026: SOC 2 or Well-Architected, the prerequisites, and how to pass first time.
- How Enterprise Buyers Evaluate Software on AWS Marketplace
How enterprise buyers evaluate software on AWS Marketplace: security review, trials, private offers, terms, approvals and billing.
- AWS Partner Tiers in 2026: Select, Advanced and Premier
AWS Partner tiers in 2026: what Select, Advanced and Premier require of services partners, and what software companies get instead.
- Getting Transactable: How CROs Turn AWS Marketplace Into Revenue
Learn how to sell on AWS Marketplace: what the fees cost, how private offers close deals and what CROs should track in year one.
- Where AWS Revenue Starts: The Groundwork CROs Can’t Skip
Part 2 of Starting Right with AWS: where revenue comes from when you co-sell with AWS, what year one looks like and what CROs should track
- AWS Go-To-Market Strategy: A CRO’s Starting Point
Building an AWS go-to-market strategy? For CROs new to AWS: four questions to test fit, what year one looks like, and a one-page AWS thesis.
- AWS Is Building the System That Decides Which Partners Sellers See
The AWS Solution Matching Engine is changing how sellers discover partners. Here’s what Marketplace, ACE, and partner data now mean for co-sell.
- The AWS Opportunity Quality Score: How to Climb From 50 to 75
How the AWS Opportunity Quality Score works, what AWS sellers see, and how to move ACE opportunities from the 50s toward field engagement.
- Update: Docebo Earns AWS Nonprofit Competency – Dual AWS Status Is Now Official
Docebo has earned the AWS Nonprofit Competency, making its dual AWS status official. Here’s what this milestone means for nonprofit tech buyers.
- AWS Marketplace Strategy: Why Software Companies Can’t Wait
Why software companies need an AWS Marketplace strategy: buyers' committed cloud spend, faster procurement, and what most ISVs get wrong.
- AWS Competencies in 2026: What They Signal and How to Earn One
What an AWS Competency signals to buyers, what AWS requires in 2026, the new Amazon Connect Competency, and how to prepare your application.
- AWS Marketplace Reporting Update: Improved Visibility Into Payment Collection and Cash Flow
New AWS Marketplace reporting improves visibility into payment collection and cash flow. Here’s what changed and how sellers can use it to forecast revenue.
- 🎉 Fractivo Celebrates Defang’s AWS Marketplace Launch: Powering the Agentic AI Era with One-Command Deployments
Fractivo celebrates Defang’s AWS Marketplace launch – one-command deployments for the agentic AI era. Here’s what it means for AWS buyers and builders.
- Fractivo Launches AWS Marketplace Listing for Alliance Leadership & Co-Sell Acceleration
Fractivo’s AWS Marketplace listing for Alliance Leadership and co-sell acceleration is live. Here’s how it helps ISVs scale partnerships and revenue.
- Top 3 Sales Trends Fueling Growth in 2025
Discover the top 3 sales trends fueling growth in 2025 – from AI-driven selling to marketplace motions – and how software teams are beating targets.
- What AWS’s Q2 Momentum Means for You and How to Use It to Drive Revenue
AWS posted $30.9B in Q2 revenue, up 17.5%. Here’s what AWS’s Q2 momentum means for partners – and how to use it to drive your own revenue.
- Can AWS Marketplace Discipline Convert Procurement from Overhead to Strategic Growth?
Can AWS Marketplace discipline turn procurement from overhead into strategic growth? See how disciplined marketplace buying drives ROI and faster cycles.
- AWS Free Tier, Fixed: A New Era for Marketplace Sellers and Newcomers Alike
AWS overhauled its Free Tier. Here’s what the new AWS Free Tier means for marketplace sellers, startups, and newcomers – and how to make the most of it.
- One Year In: Building Clarity in the Cloud GTM Journey
One year of Fractivo: lessons from the cloud GTM journey for ISVs navigating partnerships, co-sell, and AWS Marketplace strategy.