Find out if your case study will pass before AWS reads it.

The cost of a send-back: Every round of AWS feedback costs your team weeks.

Competency reviewers send case studies back for gaps you can find in advance: a category name that isn't on the official list, metrics that show usage without business results, an ACE opportunity that was never moved to Launched. Each round means rewrites, fresh customer approvals and another wait for the reviewer. Meanwhile the competency badge, the co-sell priority and the funding that come with it stay on hold.

• Rewrites: Your writer and your customer go through another round of drafts and sign-off.
• Waiting: The story goes back into the AWS reviewer's queue.
• Delayed benefits: Co-sell, Marketplace visibility and funding tied to the competency wait with it.

Our audit finds those gaps before your first submission.

Why stories come back: Most first drafts miss the same few things.

Product marketing writes great customer stories. AWS reviewers read them against a rubric built for a different purpose, and the same gaps cost teams weeks of rework.

• 01. The story fits a different industry: A neutral reading places the customer in another competency, and no amount of editing fixes the category.
• 02. AWS is barely mentioned: No named AWS services, no architecture section, and no statement of your AWS Partner status.
• 03. Outcomes read as generic: The results could belong to any industry. Reviewers want the industry problem and the industry KPI it moved.
• 04. Validation contacts arrive late: Every anonymized customer needs a named contact AWS can reach. Teams often find this out after the writing is done.

What we score: Two gates, then a 100-point score.

We score your case study against the AWS Competency customer reference requirements in the validation checklist: two gates first, then a 100-point score.

• Customer and challenge (20 pts): Who the customer is, and an industry-specific problem with real business stakes.
• Category fit (10 pts): One official competency category, proved by the features used and the outcomes.
• Technical solution on AWS (25 pts): A diagram of this customer's deployment, named services and their roles, integrations, and why this solution won.
• Production and validation (15 pts): Live in production, ACE opportunity Launched, AWS account ID, customer approval and account owner clearance.
• Outcomes (20 pts): Two KPIs with baseline, target and actual, at least one an industry KPI, plus lessons learned.
• Public story (10 pts): AWS services and Partner status named, the industry outcome up front, numbers that match your checklist.

What you get: A verdict you can act on the same day.

Your report leads with one clear verdict, then shows exactly where the points went and what to change first. The four-story pack includes a re-score of each revised draft within 30 days.

• Verdict and score: Replace this customer, major rework, close with gaps, ready for AWS pre-review, or submission ready.
• Category check: Where a neutral reading places your story, and whether that matches your target.
• Top three fixes: Ranked by the points they recover, written as instructions your writer can follow.
• Full findings: Every criterion with its score, the evidence, and the fix.

Pricing: Pay by card. Start today.

Single story audit: $495. One case study, scored and returned to you as a written report. Re-score a revision within 30 days for $150.

Four-story pack: $1,495. All four stories for one competency, plus a portfolio check on category spread, public and private mix, and validation contacts, plus one re-score per story.

Try it first: Send one story. Our team tells you how many gaps and blockers we found against your competency's requirements, and which verdict band your story falls in. Unlock the full findings and ranked fixes with a single audit. One free check per company. Get my free gap count.

After payment you tell us about your story and can share files or links. Planning the full competency? Your audit fee is credited toward a Fractivo Competency Readiness Assessment booked within 90 days.

Why our audit: Built on what AWS reviewers actually flag.

• 01. Calibrated to real decisions: We tuned our scoring against submissions AWS approved, sent back and challenged, so the verdict reflects how reviewers read your story.
• 02. Your whole package, checked together: AWS validates the story alongside the self-assessment, the diagram and the ACE record. We check that they agree, which is where many send-backs start.
• 03. Scored twice, settled by our team: Every audit runs through our rubric twice, and our team resolves any difference by hand before you see a score.
• 04. A verdict and a plan: One verdict you can act on the same day, fixes ranked by the points they recover, and a re-score to confirm the changes worked.

Who audits your story: A team that has taken competencies from first draft to approval.

Fractivo has delivered multiple AWS Competency approvals within a single 12-week program, including an approval three days after submission. Our team brings six years of experience inside AWS, and every rubric item comes from real reviewer feedback.

"Fractivo is the go-to consultancy for AWS Cloud GTM and competencies. That sort of specialization is great."

Irina Furman, Director, Channels and Marketplace, Docebo. Two AWS Competency submissions in 12 weeks. Education Competency approved three days after submission.

FAQ: Common questions

Can't we just run our story through an AI tool?

You can, and it will give you an opinion. It won't know which gaps AWS reviewers have actually raised on past submissions, it won't check your story against your self-assessment and ACE record, and it can name categories or requirements that don't exist. Our audit uses AI to help score, then our team checks every finding against real reviewer feedback before it reaches you.

Which competencies do you cover?

Every AWS Competency, including Retail, Education, Nonprofit, Government, Healthcare, Security and AI. Each audit checks the requirements every AWS customer example must meet, plus the specific checklist for the competency you are targeting.

Is my draft kept confidential?

Yes. You accept our audit terms at intake. Drafts and customer details are used only to produce your audit, and you can ask us to delete them at any time.

What if my story fails a gate?

We tell you why, so your next customer pick avoids the same issue.

Do I need a PDM to use this?

No. Any AWS Partner preparing a competency submission can use it.