Why buy through AWS Marketplace?

You use your existing AWS account and the charges appear on your AWS bill, which can make procurement simpler than adding a new vendor. Your procurement team can confirm what applies in your company.

Does this count toward our AWS spending commitment?

No. Professional services bought through AWS Marketplace, including ours, don't count toward an AWS spending commitment.

Can we pay Fractivo directly instead?

Yes. If paying through AWS Marketplace doesn't suit your team, we can invoice you directly for the same scope.

Do you do technical work?

No. Your engineers own technical work such as the Foundational Technical Review, integrations and architecture answers. We handle the commercial, program and go-to-market side.

Can you guarantee AWS will co-sell with us?

No one can. AWS decides which partners and opportunities its teams engage on. Our work gives your opportunities and your story the best chance of earning that engagement.

What happens after I book a call?

You'll get a calendar confirmation with a Zoom link. On the call we look at where things stand and tell you honestly whether we can help. If we can, we send a scope and a private offer.

For AWS Marketplace buyers

You found us on AWS Marketplace. Here's how to work with us.

Fractivo helps software companies with the commercial side of AWS: AWS Marketplace, co-sell, AWS Competencies and AWS partner programs. Every engagement starts with a 30-minute call, and you can buy through a private offer on AWS Marketplace.

Book a 30-minute call or ask for a private offer

40+ ISVs Launched · 200+ AWS Co-Sell Opportunities · $12M+ Marketplace Revenue Unlocked

What do you need help with?

Fractional AWS Alliance Leadership

Private offer on AWS Marketplace

A named Fractivo lead runs your AWS motion day to day across AWS Marketplace, co-sell and AWS programs, so your sales team can stay focused on closing.

Readiness scorecard and action plan
Better Together story and co-sell one-pager
Opportunity records written to AWS's standard
Monthly pipeline reviews and guidance

View the listing on AWS Marketplace · More detail

AWS Competency Readiness and Validation

Private offer on AWS Marketplace

We guide you through an AWS Competency in about 8 to 12 weeks: readiness assessment, case studies written to AWS's standard, submission and coordination through each review stage.

Written gap analysis and plan
Case studies audited or written
Submission managed through validation
Co-sell activation once you're designated

View the listing on AWS Marketplace · More detail

Listing and Agent Readiness Audit

Private offer on AWS Marketplace

A scored review of your AWS Marketplace listing as buyers and AWS's AI search see it, with rewritten listing copy, the five fixes that matter most and a retest after 30 days.

Scored report against AWS's guidance
Rewritten title, description, highlights and keywords
30-minute walkthrough with your team
Retest after 30 days

Try the free listing check first

Free AWS Gap Snapshot

Free. Nothing to buy

A 30-minute review of your AWS partnership, AWS Marketplace listing and co-sell activity, followed by a one-page scorecard showing which gaps to close first.

30-minute call with our team
One-page scorecard within a few business days
A clear next step, with us or on your own

See the full readiness assessment

How buying through AWS Marketplace works

Book a 30-minute call. We talk through where things stand and agree the scope, timeline and price.
We send a private offer. The offer goes to your AWS account with the agreed terms, so you see exactly what you're buying.
You accept it in AWS Marketplace. Your team reviews and accepts the offer in AWS Marketplace, and charges appear on your AWS bill.
We get started. We schedule kickoff once the offer is accepted, and your named Fractivo lead runs the engagement from there.

Software companies we've helped

Docebo: Two AWS Competency submissions in 12 weeks. AWS approved the Education Competency three days after submission. Read the case study

Defang: AWS Marketplace listing live in two weeks, then an estimated USD 100K in ARR pipeline from a single AWS Solutions Architect workshop, with 20+ AWS Solutions Architects engaged. Read the case study

Common questions

Why buy through AWS Marketplace?: You use your existing AWS account and the charges appear on your AWS bill, which can make procurement simpler than adding a new vendor. Your procurement team can confirm what applies in your company.
Does this count toward our AWS spending commitment?: No. Professional services bought through AWS Marketplace, including ours, don't count toward an AWS spending commitment.
Can we pay Fractivo directly instead?: Yes. If paying through AWS Marketplace doesn't suit your team, we can invoice you directly for the same scope.
Do you do technical work?: No. Your engineers own technical work such as the Foundational Technical Review, integrations and architecture answers. We handle the commercial, program and go-to-market side.
Can you guarantee AWS will co-sell with us?: No one can. AWS decides which partners and opportunities its teams engage on. Our work gives your opportunities and your story the best chance of earning that engagement.
What happens after I book a call?: You'll get a calendar confirmation with a Zoom link. On the call we look at where things stand and tell you honestly whether we can help. If we can, we send a scope and a private offer.

Prefer to write to us?

Tell us what you're working on and we'll reply within one business day. Ask for a private offer here if you already know what you need. Contact us or book a 30-minute call.